By Bryan W. Mattimore
Providing various counsel, thoughts and stories to assist company humans faucet hidden inventive strengths, this booklet permits readers to creatively resolve a variety of place of work concerns through explaining how you can: comprehend the artistic approach; realize their very own artistic skills; use the inventive recommendations of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; practice inventive options to place of work matters; and facilitate inventive or "brainstorming" periods.
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Extra info for 99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity
Includes bibliographical references and index. ISBN 0-8144-7788-7 1. Creative ability in business. I. Title. II. Title: Ninety-nine per cent inspiration. 1-dc20 93-28469 CIP © 1994 Bryan W. Mattimore. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Idea Hooks®: A Moments-of-Inspiration Exercise 38 9. The Source Mind: Looking for "Essential" Relationships 42 10. Fermi Problems: Guesstimating in Today's Decimal-Point World 47 11. The Gray Box Technique: Asking the Right Questions 52 Page iv Section Three: Inventive Role Models: The Creative Techniques of Creative Genius 57 12. Disney and the Lightning Bug 59 13. Leonardo da Vinci: Sapere Vedere-Learning How to See 66 14. Albert Einstein: Metaphors at Play 72 15. Meet the Inventors: Three Stories of Genius 77 Section Four: The World's Best Creative Techniques 81 16.
4 Page 10 I find that statement especially interesting when you consider how Einstein described his creative process in a famous letter to French mathematician Jacques Hadamard: The words or the language, as they are written or spoken, do not seem to play any role in my mechanisms of thought. " Could it be that these signs and images of which Einstein speaks are less clear initially, and become more clear only as the subconscious makes more concrete and specific analogous matches of the feelings and images that are subconsciously experienced?
99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity by Bryan W. Mattimore